Who is behind Back in Color?

Back in Color is run by Nik Novak, Ob dolenjski železnici 124, 1000 Ljubljana, Slovenia.

You can write to us at hello@backincolor.com. The same name, address and email are on the terms and privacy pages.

There are no accounts and no passwords. Payments go through a card page run by Stripe, and we never see your card details.

Many women reach a point where the colors they wore for years stop working. The black that looked sharp, the bright pink that looked fresh, can now make a face look tired or washed out. The closet is full and nothing feels right.

Part of the reason is that coloring changes. In a study of 289 women aged 20 to 69, the contrast between the eyes, brows and lips and the skin around them was lower in older faces. Hair goes gray or silver, or gets colored to cover it: 45% of American women say they have done that.

Back in Color was made for that moment. It asks about your coloring as it is now, gray hair included, to find the colors that suit you today, not the ones that suited you at 28.

This is seasonal color analysis, or colour analysis if you learned it in Britain, done online. Software reads one photo of your face, taken in daylight, and your answers to short questions about your hair, eyes and skin. It works out which of 12 color seasons fits your coloring. Each step is on the how it works page.

Before the photo, the app tells you that the full result is paid and costs under $40. You see the exact price before you pay. There is no subscription, no renewal and no trial, so there is nothing to cancel.

Once you have paid, the result is yours to open again: in the same browser, or on another device with the email you paid with.

Neither. It is guidance about color, and it has limits.

• Not a guarantee. It is produced by software, from a photo and your answers, and it can be wrong. Lighting matters a great deal: the same face in lamp light, in shadow or through a filter can give a different result from the one in daylight.
• Not advice about your health. It is not professional, medical or dermatological advice.
• Not a person looking at you. Software reads the photo. If you skip the photo, the result rests on your answers alone.
• Not for under 18s. You must be 18 or over to use it.

The app asks before it uses your photo. You can skip it and answer questions instead.

Your result opens as soon as you pay, so a result that was delivered is not refunded. If it does not feel like you, you can redo the analysis at no extra cost. Your purchase can move to a new result up to 3 times, and a retake that comes out the same does not use one up.

If your result did not open, or the analysis failed, write to us within 14 days of paying and we will refund you in full. A refund ends access to the result.

If you live in the EU or the UK: by paying you ask us to deliver your result at once, and you accept that the 14-day right to cancel ends when it is delivered. The card page says so before you pay. The full terms are on the terms page.

Here is what you can check for yourself before you pay anything:

• Who runs it and where, on this page and on the terms.
• Your undertone and three colors, free, before any payment.
• The cost: under $40, said before the photo, and the exact price on Stripe’s card page before you confirm.
• One payment, with no subscription to cancel.
• What happens to your photo, set out on the privacy page.

You will not find star ratings, testimonials or customer counts here. The app has a place for reviews, and it stays hidden until there are real ones, given with consent. If you have a question that this page does not answer, write to hello@backincolor.com.